The term marketing is a bit of a grey area when used in real estate. When are marketing efforts focused on selling your home, and when is marketing intended to promote the realtor?  In our opinion, calling oneself the ‘neighbourhood specialist’ is one particular marketing ploy that carries misconceptions. Calling oneself the ‘neighbourhood specialist’ is… [Read More]

COVID-19’s impact on Calgary housing market continues City of Calgary, June 1, 2020 – Housing market activity in May remained slow, but sales exceeded the lows from April, which saw less than 600 sales in Calgary. May sales totalled 1,080 units, a 44 per cent decline from last year’s figures. “The initial shock of COVID-19… [Read More]

You never get a second chance when showing your home. Once your home goes on the market and it is launched on the MLS, your home must look its best. So, cleaning and decluttering and small fixings are a first step. Besides keeping your house tidy during showings, there are few more things that can… [Read More]

Calgary real estate market feeling impact of COVID-19 City of Calgary, May 1, 2020 – After the first full month with social distancing measures in place, the housing market is adjusting to the effects of COVID-19. April sales hit 573 units, a decline of 63 per cent over last year. “The decline in home sales… [Read More]